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2425 Houston

Commercial Property Branding

The challenge:
A unique brand that will not only sell the development, but create a lasting impression and remain part of the building.

The approach:
Creating an interactive brand as a beacon that will hero the development and allow users of the building to interact with the space.

Selection of initial name creation and brand development work.
The favicon was later chosen as the LOOP brand mark, which set the brand direction for future digital editions.
Art Direction and Design Development
The brand strategy was formalised and each section was approached as a unique piece of work.
Info-Graphic Concept & Design
Selection of info-graphics that transformed the raw data into colourful and engaging graphic pieces
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