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2425 Houston

Commercial Property Branding

The challenge:
A unique brand that will not only sell the development, but create a lasting impression and remain part of the building.

The approach:
Creating an interactive brand as a beacon that will hero the development and allow users of the building to interact with the space.

Branding
Selection of initial name creation and brand development work.
2425_Branding_Concepts_VI_01.jpg
The favicon was later chosen as the LOOP brand mark, which set the brand direction for future digital editions.
Art Direction and Design Development
The brand strategy was formalised and each section was approached as a unique piece of work.
Info-Graphic Concept & Design
Selection of info-graphics that transformed the raw data into colourful and engaging graphic pieces
Info-graphics

Jazz Panesar is a creative designer with an inquisitive mind, who takes an unique perspective
to problem solving briefs. By questioning and evolving well-established methods of working.


© 2025 by Jazz Panesar.
e jazzpanesar@yahoo.co.uk
t +44 (0) 7779 654 157

 

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