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A creative designer with an inquisitive mind, who takes an unique perspective to problem solving briefs. By questioning and evolving well-established methods of working;
a greater bond between brands and consumers is achieved.

With over a decade's experience evolving new ideas and concepts in the field of Creative, Design and Art Direction. Successfully implementing design strategies, activation, branding, product packaging, UX and trend insights.

Working on projects for these brands and more
Google, Facebook, Spotify, Samsung, Ray Ban, Burberry, Miu Miu, Farfetch x Gucci, H&M, Unilever, Boots, Hotel Chocolat, Hugo Boss, NOW, M&S, Revolut, Mondelez, Tezenis, Nokia and Blackberry.

Creative Process

If you are not prepared to be wrong, you will never come up with anything creative.

What that does mean is, that by being prepared to be wrong, you will open your mind to the potential of ‘anything’. It drops our preconceived notions of what we think something is, but instead allow it to reveal its true-self. Thus, creating the framework to understanding and solving any brand positioning.

From that moment on, we feel the release from our preconceived shackles and are ready to generate new ideas, imagine new possibilities and consider alternative options. In turn, we can make fresh connections, see things in a new way and from a different perspective.

By developing these ideas further and evaluating them, and through non-linear ways of thinking, enables us to see similarities between things that we hadn’t noticed before.

Working successfully in groups to tap into the different talents, interests and opinions of each individual, creates ideas that reach deep into our intuitive and unconscious minds and into the hearts and feelings of the end-user.

Creativity is deep and affects not only what we put in the world, but also what we make of it and how we think and feel about it.

The end-user interprets this creativity in the world through particular ideas and beliefs that have shaped their own cultures and lives. All these stand between brands and their consumers, acting as a filter on what and how they perceive and think about a brand.

Getting through this filter is the difference between a user-centric emotive brand experience or just a brand experience.

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