top of page
Anchor 1


LOOP, a limited-edition publication

The challenge:
Encouraging current clients to think again about Mintel and discover something they didn’t know through valuable, original, relevant content.

The approach:
LOOP, a limited-edition publication showcasing the breadth of Mintel’s services. Each section was approached as a unique piece of work, with every page designed to reflect its content. As a result, a stimulating journey was created using a variety of visual styles, paper stock, print and finishes, all wrapped up in a uniquely designed, postable package.

Selection of initial name creation and brand development work.
The favicon was later chosen as the LOOP brand mark, which set the brand direction for future digital editions.
Art Direction and Design Development
The brand strategy was formalised and each section was approached as a unique piece of work.
Info-Graphic Concept & Design
Selection of info-graphics that transformed the raw data into colourful and engaging graphic pieces
bottom of page