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Google
Google G-Suite Brand Consumer Awareness and Marketing Strategy

The challenge:
Creating awareness of the Google G-Suite collection of business tools, as an alternative to Microsoft product suites.

The approach:

A set of personalised business cards that give IT Decision Makers, (ITDMs), a glimpse of what their future could be like with G-Suite.
By engaging with the Door Opener and arranging a sales call, the ITDM is then sent a Google Home Mini in the UK or Chromecast in Europe.

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The concept
The ITDM receives a simple beautifully crafted box with a personalised letter/leaflet, highlighting the product
suite benefits.

Printed personalised business cards have an intriguing and charming ‘future’ job title/role. The other side of the business card has questions to ask their Google Home device; once they have responded to the CTA and arranged a time to speak to a Google Sales Rep.
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Involved in the initial campaign concept development, design direction of all graphic elements, the packaging structural concepts and final material finishes. The end-user experience was developed inline with the Google brand and the current packaging range. I was also an active contributor at meetings with the client.

As a result of the teams effort, this campaign was highly successful and resulted in the project being extended to other European countries.

Jazz Panesar is a creative designer with an inquisitive mind, who takes an unique perspective
to problem solving briefs. By questioning and evolving well-established methods of working.


© 2025 by Jazz Panesar.
e jazzpanesar@yahoo.co.uk
t +44 (0) 7779 654 157

 

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