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Google G-Suite Brand Consumer Awareness and Marketing Strategy

The challenge:
Creating awareness of the Google G-Suite collection of business tools, as an alternative to Microsoft product suites.

The approach:

A set of personalised business cards that give IT Decision Makers, (ITDMs), a glimpse of what their future could be like with G-Suite.
By engaging with the Door Opener and arranging a sales call, the ITDM is then sent a Google Home Mini in the UK or Chromecast in Europe.

The concept
The ITDM receives a simple beautifully crafted box with a personalised letter/leaflet, highlighting the product
suite benefits.

Printed personalised business cards have an intriguing and charming ‘future’ job title/role. The other side of the business card has questions to ask their Google Home device; once they have responded to the CTA and arranged a time to speak to a Google Sales Rep.
Involved in the initial campaign concept development, design direction of all graphic elements, the packaging structural concepts and final material finishes. The end-user experience was developed inline with the Google brand and the current packaging range. I was also an active contributor at meetings with the client.

As a result of the teams effort, this campaign was highly successful and resulted in the project being extended to other European countries.
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