Branding, Packaging, Retail & Digital
A brand mark and packaging that truly embody the yoga spirit.
A natural journey. Much like the brand’s products, a holistic approach was taken to development, allowing the designs to evolve organically and capture the essence of the yoga ethos. The brand mark is free-form, free-spirited and feminine – the perfect complement to the collection and beautifully simple to apply across the brand’s touchpoints.