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Branding, Packaging, Retail & Digital

The challenge:
A brand mark and packaging that truly embody the yoga spirit.

The approach:
A natural journey. Much like the brand’s products, a holistic approach was taken to development, allowing the designs to evolve organically and capture the essence of the yoga ethos. The brand mark is free-form, free-spirited and feminine – the perfect complement to the collection and beautifully simple to apply across the brand’s touchpoints.

Brand DNA
Brand direction moodboards were created looking at the ethos of yoga - balance, equilibrium and tessellation
The final brand mark was chosen for it's perfect balance of the brands key values.
A selection of initial brand mark concepts reflecting the brand DNA.
The final brand guidelines were created for print, packaging, digital and clothing.
Brand Communications
The brand was applied across many touchpoints.
The brand was applied digitally with the UX and UI design of the entire e-commerce site.
The chosen design was developed looking at the key site template pages
The final UI design templates were created for both desktop and mobile devices.
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