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Visual & Material Inspiration Trend Insights

The challenge:
To enthuse the Umbro in-house design team with inspiration on their future packaging and end-user experience.

The approach:
Through research and trend insights, to create cutting edge directions that transcend current experience, exceed expectations and demand that boundaries are redrawn.

Trend Insights
Selected pages from the two trend books (brand direction), ‘Grass Roots - love football’ and ‘Tailored - live football’.
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