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THII

Fashion Label, Rebrand

The challenge:
Rebrand the fashion label to reflect it's energy, innovation and femininity. A perfect fusion of the brands British and Canadian heritage.

The approach:
A contemporary brand identity that is true to their modern ethos, as an advanced contemporary brand that crafts beautiful women's and men's clothing.

Brand DNA
A brand DNA was created for the new brand and packaging direction.
Branding
A selection of early brand mark concepts.
Brand communication across all touchpoints, through campaign and art directions

Jazz Panesar is a creative designer with an inquisitive mind, who takes an unique perspective
to problem solving briefs. By questioning and evolving well-established methods of working.

© 2025 by Jazz Panesar.
e jazzpanesar@yahoo.co.uk
t +44 (0) 7779 654 157
 

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