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Fashion Label, Rebrand

The challenge:
Rebrand the fashion label to reflect it's energy, innovation and femininity. A perfect fusion of the brands British and Canadian heritage.

The approach:
A contemporary brand identity that is true to their modern ethos, as an advanced contemporary brand that crafts beautiful women's and men's clothing.

Brand DNA
A brand DNA was created for the new brand and packaging direction.
A selection of early brand mark concepts.
Brand communication across all touchpoints, through campaign and art directions
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