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Retail Store Graphics & Packaging

The challenge:
Capturing the essence of the Vancouver 'concept' store’s unique brand, and applying it to different stages of the customer experience.

The approach:
Attention to detail, where you might least expect it. Taking the store’s existing brand and ethos of originality, quality and craftsmanship, bespoke designs were created to complement the unique in-store experience – from the desirable, uniquely designed carrier bag right down to the small, sublime coffee cups for the store’s café.

Brand Direction
A number of brand directions were explored to establish a brand DNA. The chosen direction 'Cryptic', was developed and communicated across all brand touchpoints.
Final Brand Communications
The brand was applied across retail, packaging, café and campaigns.
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