Brand Packaging Direction
Strategy for Samsung
Small Domestic Products
To create a brand packaging strategy that sets Samsung apart from the competition. The brand felt the packaging didn’t currently reflect the superior products that the company was looking to bring out in the future.
Creating both innovative and functional packaging solutions to enhance the consumers brand experience at ever stage. Taking an extensive research project into the end consumer experience of both their and competitor products with the view to designing the next generation of user-centric Samsung packaging. Taking the insights from the research, a range of packaging innovations were explored from each product category.