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Nokia N97 Gold Edition
Packaging solution in tune with Nokia’s fashion-focused Gold Edition handset.
Anchor 1
RAYBAN
Product Packaging Direction,
Market and Consumer
Insights & Design
The challenge:
To create a future brand packaging direction that reflects the ‘Never Hide’ campaign.
The approach:
A different approach was undertaken, by discovering new insights into the current eyewear market and re-evaluating the consumer brand experience. Inspired by the ‘Never Hide’ campaign and fused with the new insights, a number of graphic and structural concepts were created.
Brand Directions
Three brand direction routes were explored in detail looking at visual, material/finishes, colour and textual inspiration.
Each visual and textual reference was chosen to reflect the essence of the direction and was fundamental in building the future brand direction.
Final Packaging Directions
Each brand direction was explored further looking at how the direction can translate the brand DNA into the case and packaging.
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