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Eyewear Packaging

The challenge:
To create packaging that reflects the precious eyewear inside and turns traditional glasses case design on its head.

The approach:
A clearly different glasses case. Inspired by light and refractions, our injection- moulded, 100% transparent design for Prism appears to be carved from glass. The result is a case that’s every bit as desirable as the eyewear itself.

Brand DNA
The brand DNA moodboard for the packaging and branding
Concepts & Design Development
A selection of initial product packaging concepts.
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