NOKIA GOLD EDITION
Product Campaign Direction
To create a packaging concept in tune with Nokia’s fashion-focused Gold Edition handset.
A luxurious bag people are proud to be seen with. Mobile phones are as much a fashion accessory as the clothes we wear, so it seemed right for Nokia’s trend-led new phone to come beautifully wrapped. The identified strategy was to create a bespoke carton and bag you’d normally only expect from designer fashion stores. The new Nokia brand motif was created as an exciting step on for the brand and adds to the sense of luxury.