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Packaging Insights & Direction

The challenge:
Nokia’s packaging needed to communicate their brand values with consumers.

The approach:
Transformation through trends and insights. Working in collaboration with Nokia’s  in-house team to successfully roll out a number of innovative design and packaging projects that convey an immersive brand experience

Consumer and Market Insights
The 'Nokia Consumer' was defined and three directions were explored looking at the modern consumer and market.
Packaging Detailing
Subtle detailing, specially chosen materials and finishes helped to create a bond between the brand and consumer. Product accessories were hidden within the packaging structure for a more premium brand focused experience
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