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Organic Detergent Brand & Packaging

The challenge:
To create a versatile, premium ecological detergent brand able to compete within the FMCG sector.

The approach:
A breath of fresh air for laundry. To evoke the range’s natural credentials, the brand identity was designed using interesting, unusual elements for this sector, including a henna- inspired illustration. For the Soap Nut Shells hero product, the concept was applied to a premium, yet inclusive packaging format unlike anything else in the market

Brand mark logos were concepted looking at a differing balance of the traditional and modern brand.
A selection of initial concepts looking at different brand directions for on-pack graphics.
Clean structures, with bold typographic colours are set against the created brand pattern.
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