The challenge:
To create a versatile, premium ecological detergent brand able to compete within the FMCG sector.

The approach:
A breath of fresh air for laundry. To evoke the range’s natural credentials, the brand identity was designed using interesting, unusual elements for this sector, including a henna- inspired illustration. For the Soap Nut Shells hero product, the concept was applied to a premium, yet inclusive packaging format unlike anything else in the market