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Packaging Directions & Brand Experience

The challenge:
Working across the enitre Illuminum range of fragrances, to bring the packaging brand experience inline with the new rebrand.

The approach:
A more immersive consumer experience focused design, developed to assist the business in realising it’s growth ambitions. An overall approach was devised to create a brand DNA that showed consistency in all touchpoints, from the packaging, events and company brand communications.

Packaging Brand Communication
The developed brand direction was rolled-out across the entire fragrance packaging, retail graphics and events.
Natural materials, like ceramic and copper, in keeping with the brand DNA, were used to craft the lids, along with a range of recycled papers and cards, for the packaging.
PR Brand Communication
PR events were devised using the core brand DNA, for new product launches at the company’s London Studio.
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