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Brand & Packaging

The challenge:
To create an identity and packaging that embodies the brand’s premium, organic, ecological ethos.

The approach:
A concept that looks good, and does good too. The carafe-style glass bottle with integral lid and pour spout is reusable, reducing ecological impact, while oil refills come in sleek, seal-fresh pouches. Each oil in the range is identified by a colour code system.

The brand concept was developed around the product name' Organic Cold Pressed'.
A colour coded system was created for an effective brand consumer experience and developed for future product range expansion.
The brand was applied across the entire range of oils and being developed for future products.
A brand strategy was later devised, enabling an ecological way to reuse the original bottle, throught the use of oil refil pouches,
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