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Anchor 1


Brand & Packaging

The challenge:
To create an identity and packaging that embodies the brand’s premium, pure and luxury aspirations.

The approach:
A concept that re-defines luxury, with simple shapes and colours. Using the logo shape to create an eye-catching glimpse of the product, against the solid black bottle.

The final brand concept was developed around the concept of an eye and the 'A' in Ayouna.
Packaging Concepts
A range of brand packaging concepts were explored, looking at a fine balance of colour and shapes.
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