Fit Plus Liner Brand & Packaging
To create a brand identity and packaging solution to communicate the premium product, superior fit and materials of Hugo Boss’ innovative sock design.
A fresh discovery. The innovative sock design offers staying power and comfortable wear. The Fit Plus Liner brand name was created to help customers understand the key benefit; the engineered fit. The tear-strip carton delivers a new way to package socks and suggests freshness, while the point of sale maximises in-store impact and is consistent with the Boss Orange range.