Packaging Direction & Accessories Packaging
A graphic solution to help BlackBerry users discover the accessories available and choose which ones are right for them.
Strategic colour coding. The first task was to standardise the core range of accessories using an easy to navigate, colour coded tab system. This allows users to clearly see which accessories are compatible with a specific handset. It’s a concept that stands out on-shelf too, helping set BlackBerry’s own accessories apart from others in-store, and strengthening the brand. The concept has since been applied to BlackBerry’s entire range of accessories, across several global regions.