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Brand & Packaging

The challenge:
To create a brand identity and packaging solution to communicate the crafted passion, flair and the finest ingredients.

The approach:
A fusion of the traditional artisan and modern patisserie. Simple structures, with a splash of colour and an unexpected revelation of the macarons, creates an equally eye catching visual feast.

Brand mark logos were concepted looking at a differing balance of the traditional and modern brand ethos.
Simple structures, with a bold splash of colour are set against the more traditional gold foiled brand mark.
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