top of page

Joe's on Higgins

Joe’s on Higgins has been on Higgins street, Chicago, since 1952. The neighbourhood is going through a transition, so Joe's on Higgins aims to be an anchor hangout, for long time customers, new growing families and professionals.

Portfolio

Campaign background
Looking to appeal to a newer younger professional clientele, along with existing customers; a new brand logo and accompanying illustration was created. The logo mark brings a sense of tradition, but with a forward thinking look to the future.


Early brand concepts.


Creatiive, Design and Art Direction
 

Jazz Panesar is a creative designer with an inquisitive mind, who takes an unique perspective
to problem solving briefs. By questioning and evolving well-established methods of working.


© 2025 by Jazz Panesar.
e jazzpanesar@yahoo.co.uk
t +44 (0) 7779 654 157

 

bottom of page