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Joe's on Higgins

Joe’s on Higgins has been on Higgins street, Chicago, since 1952. The neighbourhood is going through a transition, so Joe's on Higgins aims to be an anchor hangout, for long time customers, new growing families and professionals.


Campaign background
Looking to appeal to a newer younger professional clientele, along with existing customers; a new brand logo and accompanying illustration was created. The logo mark brings a sense of tradition, but with a forward thinking look to the future.

Early brand concepts.

Creatiive, Design and Art Direction

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